This list wouldn’t be complete without mentioning Apple’s own video editing app. The app is free, but does have in-app purchases for some additional features like more graphics and font options. The app has a good grasp of what social media users want in videos, and has plenty of customization options for video content makers, with the ability to add customized watermarks and logos. This basic app may be simple, but it’s designed specifically for mobile use and social media sharing. The general consensus is that for a basic editing app, this is one of the more functional. The app also integrates with other Adobe products, so it’s a good option if you’re already using those. Like Quik, Adobe Premiere Clip offers both automatic and manual editing options and has most of the video editing tools you would expect from an Adobe app-trim clips, add soundtracks and transitions. If you’re looking for the power of an Adobe product without the high price tag and hardware requirements, this free app should fit the bill. As powerful as the app is, some users report it not having as much customizable control as would be desired. The ability to edit vertically or horizontally as well as square and portrait export formats are helpful to develop videos specifically for social media sharing.
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